I wanted Plum to be more about pieces you truly love...
In a world that moves so fast with clothing often bought to be worn once and then thrown away, I wanted Plum to be more about pieces you truly love, which are so flattering and comfortable that you want to wear them again and again. This is why Plum focuses on well-structured staples and classic quality capsule pieces versus constant arrivals - we are not fast fashion here and we are very happy about it!